Our Story
A Note From Our Founder
I want to personally thank you for supporting us over the past 30 years—it truly means the absolute world to me.
This journey has been a dream come true, taking me all across Australia and the world to share the incredible health benefits of the hive and highlight it's vital role in our ecosystem. Together, we’ve made a difference, and I’m extremely proud and grateful of the impact we’ve made, big or small.
As we look to the future, I look forward to continuing this journey with you, spreading awareness to the importance of bees and making a positive impact wherever we can.
Antony Adare
Travel In Time With Us
The Beginnings
It all started 30 years ago when Antony discovered a native beehive in a Sydney backyard.
What began as a simple curiosity quickly became a passion, with Antony setting up a hobby hive to learn more about these incredible creatures. This love for bees soon blossomed into the creation of Natural Life.
The Real Treat
While harvesting raw honey for friends and family was a joy, Antony's real breakthrough came when he discovered the powerful healing properties of lesser-known bee products.
Inspired by treating his children's cuts and sore throats with Propolis, Antony developed the brand's first products: Propolis Liquid Drops and Propolis & Manuka Honey Spray
Natural Supplements
Driven by our passion for the hive, we began with bee-powered products that celebrated nature’s powerful healing abilities.
In 1999, our journey expanded, introducing a range of natural health solutions—from omega-3s to herbal supplements—created to support your wellness while staying true to our roots in purity and sustainability.
Sustainable Growth
As word spread about the remarkable benefits of our bee-wellness range, demand grew.
Antony formed strong partnerships with local beekeepers across Australia, ensuring a consistent supply of premium, sustainably sourced raw materials, all while prioritising the well-being of bees.
International Waters
Our bee-hive products attracted international interest, leading to exciting new markets in Japan, Korea, Southeast Asia, and the Middle East.
Antony’s dedication took him around the world, growing the business while navigating regulatory landscapes.
A Global Buzz
We were honored to be a Finalist in the NSW Asian Export Awards in 2018. Our products have caught the attention of chefs, beauty bloggers, and international publications.
We’ve also been proudly featured in a campaign by Du Ruo Xi, connecting us with our amazing Chinese audience.
Wild Bee Skincare
Our Wild Bee Skincare range was created to celebrate the raw, wild beauty of Australia.
By combining the powerful nutrients of the beehive with Australia’s most bioactive native extracts, we’ve crafted a skincare collection that delivers the best of nature's healing powers.
A Lasting Commitment
Fast forward to today, and Natural Life has become Australia’s leading bee health brand. Antony’s unwavering passion for quality and sustainability drives us to meet the highest TGA standards, while also supporting global bee populations through initiatives like Save the Bees.
We continue to honour the bees that gave life to our brand, ensuring that sustainability and excellence remain at the heart of everything we do.
A Mission To Sustain Life
Our mission is to empower wellness with bee-powered products that nourish both people and the planet.
Meet The Team
What started as a one man business 30 years ago, has now turned into a family business. Antony's two sons, Charlie & Macsen, have recently joined the business, joining their father and Auntie in helping grow Natural Life. Alongside them, Leanne, our office manager, and Adam, our warehouse manager, have become an integral part of the Natural Life family, ensuring the business continues to thrive with passion and care.
Antony Adare | Founder
Antony is the CEO and founder of Lifetime Health Australia. Antony's interest in natural health led him to discover the benefits of bee products and the natural Life™ brand was born soon after
Leanne Cochrane | Office Manager
Leanne joined the team at Lifetime Health in April of 2016. Leanne is a former NSW Senior Constable of Police, with years of practical and administrative experience.
Charlie Adare | Sales Manager
Charlie, Antony's eldest child, joined Natural Life at the start of 2025. With experience in the industry from working in the U.S., Charlie brings valuable expertise to the company.
Macsen Adare | Marketing Manager
Macsen, Antony's second son, joined the team in late 2024, taking on the role as the marketing manager for both Natural Life & Wild Bee Australia.
Adam Sargeant | Warehouse Manager
Adam works closely with office staff, clients and contractors to co-ordinate the shipment of Natural Life™ and Wild Bee products to our extensive local retail network - as well as international stockists throughout Europe, Asia and the Middle East.
Mandy Adare | Warehouse Coordinator
Mandy has been an integral member of Lifetime Health for 20 years. Mandy's has expert knowledge across all areas of the business, and is able to step-in and contribute to every area of Natural Life.
Frequently Asked Questions
We strictly adhere to the Australian Therapeutic Goods Administration (TGA) regulations for natural health products, ensuring that our supplements and skincare meet the highest standards of purity and safety.
At Natural Life, we value sustainability, purity, and innovation. Our focus is on creating natural, bee-based products that promote overall wellness while prioritising ethical and sustainable beekeeping practices to protect our planet and the bee populations that are so vital to our ecosystem.
You can find Natural Life products in over 500 stockists worldwide. Our products are available at major stores in Australia such as Mr Vitamins and Woolworths online, as well as various independent health retailers. Additionally, you can shop through our official website for delivery across Australia and select international regions.