Healthy/Swaps
01 / 11
First order: 2 jars, 25% off
Why Aussie Parents Are Swapping Nutella & Jam for This 2-Ingredient Spread
Reviewed by Jace Harsh
Clinical Naturopath
Most breakfast spreads are dessert in a jar. If you've ever turned one over and read the label, you already know.
So we put the family favourites side by side: chocolate hazelnut spread, supermarket jam and the nut butters most schools no longer allow. Then we looked at one jar most parents haven't heard of yet.
Natural Life Superfood Spread is made from just two wholefood ingredients: Australian Manuka honey and bee pollen. Here are the 5 reasons families are making the swap, and why the kids don't even notice.
1. Most Breakfast Spreads Are Dessert in a Jar
Turn over a jar of Nutella and sugar is the very first ingredient, meaning there's more of it than anything else. More than half the jar is refined sugar: around 56g in every 100g. Most supermarket jams aren't far behind.
Refined sugar is empty sweetness that sends energy up fast and down just as quickly, and too much is linked to tooth decay in kids.
Superfood Spread contains 0g refined sugar. Its sweetness comes from the natural sugars in Manuka honey, and those come with real goodness built in.
2. Two Ingredients. That's the Whole Label.
Superfood Spread is made with Australian Manuka Honey MGO 5+ and non-irradiated Western Australian bee pollen, creamed together into one thick, smooth spread.
No palm oil, no fillers, no gums or thickeners, no artificial anything. All of them are common in supermarket spreads.
Honey is one of nature's most shelf-stable foods, so nothing else needs to go in.
3. A Natural Multivitamin Disguised as a Sweet Treat
Bee pollen is often called nature's multivitamin. It naturally contains a broad range of vitamins, minerals, amino acids and plant compounds: more than 40 naturally occurring nutrients in one tiny granule.
We blend it smooth into creamy Manuka honey, so there are no crunchy bits to pick out. Just the rich, sweet taste they already love from their old spread.
Goodness in every spoonful, and they'll never know it's there.
4. A Lunchbox Swap So Good They Won't Even Notice
Nut spreads are off the menu at most schools. Superfood Spread is nut free and gluten free, so it can go on sandwiches, wraps and rice crackers (always check your school's food policy).
Got a fussy eater? Spread it on toast or crumpets, swirl it through yoghurt or porridge, or serve it as a dip for apple slices.
Most kids just eat it off the spoon.
5. From the Hive to Your Plate, for 30 Years
For more than 30 years, Australian families have trusted Natural Life for honest, hive-based nutrition. Superfood Spread brings that same goodness to the little ones.
Our Clinical Naturopath, Jace Harsh, puts it simply: "Two wholefood ingredients, nothing artificial and 40+ nutrients. An easy snack-time swap."
And at $27.95 a jar, it costs about the same as a premium supermarket spread.
Ready for a better label? See the 2-jar offer
1st order: 25% off · 30-day promise
6. How Families Are Actually Using It
Three things we hear from parents again and again.
It's a straight swap. Wherever the old spread went, this goes: toast, crumpets, pancakes and sandwiches.
It sneaks in everywhere. A spoonful through yoghurt, porridge or a smoothie, and breakfast quietly gets more nutritious.
It goes a long way. It's thick and rich, so a thin layer is enough. That's why most families start with two jars: one for the breakfast table, one for the lunchbox shelf.
One for breakfast, one for lunch. 2 jars, 25% off
Selling fast · Same-day dispatch
7. The Label Scorecard
Same breakfast table, same kids. Here's how the usual spreads compare once you read the label:
- Chocolate hazelnut spread: more than half refined sugar, plus palm oil.
- Supermarket jam: sugar near the top of the label and minimal nutrition.
- Nut butters: fine at home, but off the menu in most school lunchboxes.
- Superfood Spread ($27.95): 2 wholefood ingredients, 0g refined sugar, 40+ nutrients and nut free.
It's the only jar on the table with nothing to hide on the label, and it's still the one the kids ask for.
Based on typical Australian supermarket spreads (Nutella approx. 56g total sugars per 100g). Always check individual labels.
Better label, same sweet taste. Claim 25% off 2 jars
First order only · 30-day promise
8. A Month Later, It's the Jar That's Always Empty
What we hear from parents a few weeks in is always the same: the swap stuck. No negotiating, no complaints.
The jar lives next to the toaster now. It goes into lunchbox sandwiches, onto after-school rice crackers and into Sunday pancakes. Plenty of mums and dads admit to sneaking a spoonful too.
And right now, first-time customers pay just $20.96 a jar (usually $27.95) when they take 2.
$20.96 a jar, first order. See the 2-jar deal
48 hours only · Same-day dispatch
9. "Will My Fussy Eater Actually Like It?"
It's the question parents ask us most.
Its naturally sweet, creamy honey taste wins over most fussy eaters, and there are no crunchy pollen granules to pick out. Try it on toast, swirled through yoghurt, or as a dip for apple slices.
If they don't love the taste, you're covered by our 30-day money-back promise. Email us within 30 days and we'll make it right.
One thing to know: it's suitable from 12 months, and because it contains bee pollen, start with a small amount the first time.
Still unsure? Try it with our 30-day promise
1st order: 25% off · Nut & gluten free
Made It This Far? That Means You're Serious About a Better Breakfast Label
Here's everything you need to make the swap
25% off 2 jars for 48 hours only
Two wholefood ingredients, 0g refined sugar and a 30-day money-back promise. Take 2 jars for $41.93 $55.90.
Code SUPERFOOD25 is applied for you. First-time customers, first order only. Not suitable for infants under 12 months.
Choose your jars
Superfood Spread: The Sweet Swap They'll Never Know You Made
"It's such an easy swap for kids who love their Nutella and jam. It still gives them that sweet spread they crave, without the refined sugar, additives and preservatives."
- Only 2 wholefood ingredients
- 0g added refined sugar, no preservatives
- 40+ naturally occurring nutrients from bee pollen
- Nut free & gluten free, lunchbox friendly
- Ships from Sydney, arrives by Thursday
Manuka honey MGO 5+
WA bee pollen
0g refined sugar
Nut & gluten free
- Suitable from 12 months. Not for infants under 12 months.
- Contains bee pollen, which can cause severe allergic reactions. Start with a small amount.
- Store in a cool, dry place with the lid on.
Same-day dispatch
30-day promise
Australian made
The 30-Day "Kids Love It" Promise
If your kids don't love the taste, email us within 30 days and we'll make it right with a full refund. Australian customers only; the product must be returned.
